Have you seen that commercial where the 2 bears are really tired, and one is drinking a Cup of Coffee, and the other bear
has an Espresso and offers it to the other bear.
Then the bear perks up and the commercial compares that to 'getting a lot from a little'.
Well, first comparing espresso to Charmin Toilet Paper is just WRONG!
Second, espresso usually has equal or LESS caffeine than a cup of coffee.
It will TASTE stronger, and you can get your caffeine quicker, but it isn't MORE caffeine.

Charmin needs to stick to their TP and leave coffee out of their marketing efforts.
www.WeGotCoffee.com