It isn't really about 'coffee' but caffeinated drinks such as soda and tea (as well as coffee).
West Virginia Gov. Joe Manchin declared March Caffeine Awareness Month
Quote from the Daily Athenaeum:
"It's pretty stupid. I don't really get it," said Sayres Seaman, a senior broadcast news major. "It's caffeine, it's not crack."
...on that note I'll have a double espresso, to go.
The WeGotCoffee Caffeine Awareness Month Article
