Burger King now serves Seattle's Best, but the small coffee comes in a
generic cup. The larger cups, and iced coffee, come in cups bearing the
new Seattle's Best logo, which looks too much like a gas station logo.
Even though the BK coffee is now a famous brand of coffee, the taste is
pretty much the same because they only offer non-dairy creamer. The
creamer alters the coffee taste (in a negative way). You could use fresh
home roasted coffee beans, and it would taste like generic coffee when
you add artificial creamer.